The move will allow more effective and efficient trading against premium brand-safe videos, the platform said.
The exchange will pool OTT and gaming inventory across four platforms in Southeast Asia and India.
Aqilliz is rolling out its first product lines, which it says address digital marketing's key pain points, and will make several senior hires in the coming months.
Move aims to give marketers additional control over influencer-marketing campaigns.
IAB Tech Lab has more than doubled certified partners using the OM SDK since December.
TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins