Staff Reporters
Jul 16, 2019

DOOH deals target Australia, SEA, India

TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.

A digital billboard in Manila (Shutterstock)

Rubicon Project announced digital out-of-home DOOH partnerships with Lemma Technologies in India and Aircast in the Philippines, while GroupM selected Veridooh’s SmartCreative technology to measure digital OOH campaigns in Australia.

Rubicon Project said its new partnerships allow advertisers to reach more than 20,000 premium targeted DOOH screens across the region. Aircast, which also recently partnered with Dataxu, claims to reach 120,000 viewers across universities, fitness centers, clinics and restaurants....

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