CastingAsia adds CPC and CPA models to influencer platform

CastingAsia, the provider of influencer-marketing technology that is part of AnyMind Group, has added cost-per-acquisition (CPA) and cost-per-click (CPC) capabilities to the CastingAsia platform.

The company said the move aims to provide a way for marketers to better address the impact that influencer marketing can have on their business.

The addition allows marketers to activate, manage, track and pay for CPA- and CPC-modeled influencer-marketing campaigns, either in addition to or alongside existing campaign models, including costing by posts, likes, views, shares, comments or number of followers. Marketers can also set a maximum campaign budget.

Kosuke Sogo, CEO and co-founder, AnyMind Group:

Influencer marketing has always been seen as an upper-funnel marketing tactic, but with the right data, influencer supply, campaign measurement and payment metrics, influencer marketing can be effectively used to drive audience behavior and action—from conversations to conversions.

CastingAsia boasts 38,000 influencers and content creators across 17 markets.