Staff Reporters
Sep 26, 2019

CastingAsia adds CPC and CPA models to influencer platform

Move aims to give marketers additional control over influencer-marketing campaigns.

CastingAsia dashboard

CastingAsia, the provider of influencer-marketing technology that is part of AnyMind Group, has added cost-per-acquisition CPA and cost-per-click CPC capabilities to the CastingAsia platform.

The company said the move aims to provide a way for marketers to better address the impact that influencer marketing can have on their business.

The addition allows marketers to activate, manage, track and pay for CPA- and CPC-modeled influencer-marketing campaigns, either in...

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