Jessica Goodfellow
Oct 2, 2019

Iflix introduces open bidding

The move will allow more effective and efficient trading against premium brand-safe videos, the platform said.

Iflix introduces open bidding

Iflix has integrated with Google’s Open Bidding solution, in what it claims to be a first for an OTT platform in Malaysia, Indonesia and the Philippines.

The Southeast Asian OTT platform is moving away from the traditional waterfall and client-side header bidding method of ad buying, in favour of Open Bidding’s server-to-server bidding.

The integration will enable equal opportunity for all programmatic partners to compete in real-time for Iflix inventory alongside Google Ad Manager and direct campaigns, while still delivering guaranteed deals.

Moving to Google’s Open Bidding solution will eliminate inefficiencies such as line item complexity and latency and offer an optimal experience to viewers and brands, the company said.

Advertisers will be able to trade Iflix inventory via this method on both premium video and in-stream displays.

Iflix head of sales Charles Less said: "It is integral to our growing advertising business that we offer advertisers best-in-class programmatic trading solutions. As the first pure-OTT platform across Malaysia, Indonesia and the Philippines to adopt Google’s Open Bidding solution, iflix is ensuring effective and efficient trading against the largest volume of premium brand-safe videos to benefit all advertisers."

This article is filed under...
Tech Talk: Brief adtech and martech news items

 

Related Articles

Just Published

1 hour ago

Creativity is key to driving sustainable living

SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.

1 hour ago

Greater precision and effectiveness with AI

SPIKES ASIA X CAMPAIGN: Embark on a journey to discover and push the boundaries of alternative applications of AI in connecting the trinity of the brand, the media and the creative to propel marketing effectiveness.

2 hours ago

China's media dystopia

SPIKES ASIA X CAMPAIGN: A panel from Mindshare imagines the various potential fates of media in the world’s most advanced digital market, China, based on the emerging technologies and changing consumer trends we see today.

2 hours ago

Upcycling creative content: Making the most out of ...

SPIKES ASIA X CAMPAIGN: Business and creative experts explores a leaner, meaner, more cost-efficient, and more agile creative methodology.