Jessica Goodfellow
Oct 2, 2019

Iflix introduces open bidding

The move will allow more effective and efficient trading against premium brand-safe videos, the platform said.

Iflix introduces open bidding

Iflix has integrated with Google’s Open Bidding solution, in what it claims to be a first for an OTT platform in Malaysia, Indonesia and the Philippines.

The Southeast Asian OTT platform is moving away from the traditional waterfall and client-side header bidding method of ad buying, in favour of Open Bidding’s server-to-server bidding.

The integration will enable equal opportunity for all programmatic partners to compete in real-time for Iflix inventory alongside Google Ad Manager and direct campaigns, while still delivering guaranteed deals.

Moving to Google’s Open Bidding solution will eliminate inefficiencies such as line item complexity and latency and offer an optimal experience to viewers and brands, the company said.

Advertisers will be able to trade Iflix inventory via this method on both premium video and in-stream displays.

Iflix head of sales Charles Less said: "It is integral to our growing advertising business that we offer advertisers best-in-class programmatic trading solutions. As the first pure-OTT platform across Malaysia, Indonesia and the Philippines to adopt Google’s Open Bidding solution, iflix is ensuring effective and efficient trading against the largest volume of premium brand-safe videos to benefit all advertisers."

This article is filed under...
Tech Talk: Brief adtech and martech news items

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

1 day ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

1 day ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

1 day ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.