lotame

Apr 12, 2019

Lotame touts 'firehose-level access' to 'guts' of platform

'Unstacked' approach and DFaaS (data firehose as a service) product represent a move away from 'one size fits all' tech stacks.

Jan 15, 2019

GDPR: how has it changed data protection in Asia?

Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.

Dec 20, 2018

3 questions marketers need to ask about data quality

Third-party data is plentiful. But is it any good? Lotame's APAC VP explains how to make sure.

Aug 7, 2018

APAC's digital-data deficit, and what to do about it

Marketers in many markets in APAC face a dearth of solid data to use in digital marketing, compared to their western counterparts. Could a coming influx of telco data improve the situation?

Jul 24, 2018

Only 14% of audience-data purchases deemed successful

Data accuracy and imprecise targeting are key concerns for marketers buying audience data, according to research by Lotame.

Jun 27, 2017

The lowdown on second-party data

Lotame's Alex Sibois explains what it is, how you can gain access, and why you need it.