'Unstacked' approach and DFaaS (data firehose as a service) product represent a move away from 'one size fits all' tech stacks.
Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.
Third-party data is plentiful. But is it any good? Lotame's APAC VP explains how to make sure.
Marketers in many markets in APAC face a dearth of solid data to use in digital marketing, compared to their western counterparts. Could a coming influx of telco data improve the situation?
Data accuracy and imprecise targeting are key concerns for marketers buying audience data, according to research by Lotame.
Lotame's Alex Sibois explains what it is, how you can gain access, and why you need it.
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