Megan Gell
Jan 15, 2019

GDPR: how has it changed data protection in Asia?

Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.

The value of owning one's own data as a brand is coming to the fore after GDPR, according to industry insiders.

When the European Union’s GDPR General Data Protection Regulation came into effect last May, many marketers feared the end of easy consumer data collection while consumers themselves faced inboxes full of opt-in requests from oft-forgotten organisations.

The more optimistic among us looked for the long-term benefits building greater transparency, a shift towards quality over quantity and saw GDPR as a timely catalyst for businesses to redefine their data strategy.

So what has...

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