firstparty data
Sep 17, 2021
Look beyond the mad scramble for first-party data
It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic expert from Publicis Media India, it's time to start thinking about 'zero-party' data.
Nov 26, 2020
Selling the SCMP: Publisher eyes ambitious targets as it re-embraces paywall
The Post revealed a major U-turn in its readership strategy in July, re-embracing a paywall after testing a free model for a few years. The publisher's audience-growth executive Adrian Lee discusses how the publisher is better equipped to achieve ambitious local and international subscriber goals this time round.
Mar 20, 2019
How to make sense of your customer data
The case for considering a customer data platform (CDP) to help create a unified customer view.
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