firstparty data

Sep 17, 2021

Look beyond the mad scramble for first-party data

It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic expert from Publicis Media India, it's time to start thinking about 'zero-party' data.

Nov 26, 2020

Selling the SCMP: Publisher eyes ambitious targets as it re-embraces paywall

The Post revealed a major U-turn in its readership strategy in July, re-embracing a paywall after testing a free model for a few years. The publisher's audience-growth executive Adrian Lee discusses how the publisher is better equipped to achieve ambitious local and international subscriber goals this time round.

Mar 20, 2019

How to make sense of your customer data

The case for considering a customer data platform (CDP) to help create a unified customer view.