Advertising Media Technology
Staff Reporters
Jan 11, 2024

Annalect and Meta form closed-loop measurement partnership to access first-party data

OMG has already tested the solution with its clients, as the agency gets ready for a fully cookie-less world.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

3 Southeast’s Asia’s top 50 brands 2025

Did the strategic planner just kill the advertising agency?

4 Did the strategic planner just kill the advertising agency?

Mars to switch $1.7 billion media account out of WPP

5 Mars to switch $1.7 billion media account out of WPP

APAC Power List 2025: The region's most powerful brand leaders

6 APAC Power List 2025: The region's most powerful brand leaders

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

7 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

8 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

PR Awards Asia-Pacific 2025: Winners announced

9 PR Awards Asia-Pacific 2025: Winners announced

Mindshare, EssenceMediacom China chiefs exit

10 Mindshare, EssenceMediacom China chiefs exit

Related Articles

Why the adtech ecosystem continues to struggle with consumer data
Mar 14, 2025
Ravi Balakrishnan

Why the adtech ecosystem continues to struggle with ...

Consumers in APAC continue to be keen to share first-party data with brands
Jun 9, 2023
Staff Reporters

Consumers in APAC continue to be keen to share ...

Why brands risk flying blind in a world of first-party data
Aug 19, 2024
Jasvinder Bindra

Why brands risk flying blind in a world of ...

Controversial new Meta tool optimises campaign performance without notifying advertisers
Oct 30, 2024
Robin Langford

Controversial new Meta tool optimises campaign ...

Just Published

Agency Report Card 2024: OMD
The Information
37 minutes ago
Staff Reporters

Agency Report Card 2024: OMD

OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.

Creativity isn’t just for New York, London or Tokyo—it lives in Mongolia, too: Mongolia's first Cannes juror
4 hours ago
Nikita Mishra

Creativity isn’t just for New York, London or ...

Enkhbayasgalan Tungalag reminds the industry that world-class ideas can be born in yurt camps as easily as Madison Avenue; it’s time the global stage paid attention.

Cannes Lions entries rise 'reflecting strong global participation'
14 hours ago
Will Green

Cannes Lions entries rise 'reflecting strong global ...

Entries from Latin America are up by 16%.

Campaign Cannes Global Podcast Episode 1: Lions and Campaign House preview
14 hours ago
Campaign Staff

Campaign Cannes Global Podcast Episode 1: Lions and ...

Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.