Kim Benjamin
May 28, 2018

How comms professionals can break out of the 'PR sandbox'

Industry professionals are seeing a mismatch between what PR does and what people think of it. Does the communications world need a new business model — or simply to re-market itself?

What does today's PR landscape look like A 2018 state of the industry report into the communications and corporate affairs world in Asia by Prospect revealed that a key trend in agencies is to move towards creative, design, planning, data and analytics, and away from PR and traditional communications. 

There appears to be a mismatch, however, between this shift and clients' perceptions of what PR agencies actually still do. While they want to be...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
MCI lands in Hangzhou
Premium
9 hours ago

MCI lands in Hangzhou

MCI Hangzhou was formed under a joint venture with Hangzhou Tourism Investment and Hangzhou Zhonghe Investment.

Premium
Photos: Event Marketing Awards 2019
Premium
9 hours ago

Photos: Event Marketing Awards 2019

Photos from the Event Marketing Awards held on 19 March at Eaton Club, Hong Kong.

Premium
Celebrities, brands and drugs: not a clear-cut story
Premium
9 hours ago

Celebrities, brands and drugs: not a clear-cut story

Brands' treatment of Japanese entertainer Pierre Taki raises ethical questions.

Premium
BlueFocus caught up in ‘probe box’ controversy
Premium
9 hours ago

BlueFocus caught up in ‘probe box’ controversy

The company was forced to clarify its involvement with a firm that was called out on CCTV’s annual consumer-rights exposé show for surreptitious gathering of personal data.