Industry professionals are seeing a mismatch between what PR does and what people think of it. Does the communications world need a new business model — or simply to re-market itself?
FACE BEHIND THE BRAND: Cisco SVP and CMO Karen Walker tells us how she restructured the brand root-and-branch for today’s marketing needs.
Interactive 3D demo, developed with Allison+Partners, is a first for the tech brand and an uncommon sight in the B2B marketing world.
CHINA - Cisco and Siemens have both changed media agencies in China, with Cisco changing from Mindshare to OMD and Siemens switching from OMD to Mindshare.
HONG KONG - Engauge and the WE Marketing Group are launching the first dedicated social media marketing agency of China – WE Engauge.
GLOBAL - The Internet is more important to Generation Y than dating, going out with friends, listening to music, or owning a car, according to a Cisco-commissioned survey.
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