cisco

May 28, 2018

How comms professionals can break out of the 'PR sandbox'

Industry professionals are seeing a mismatch between what PR does and what people think of it. Does the communications world need a new business model — or simply to re-market itself?

Apr 25, 2017

Getting away from the ‘blah blah blah’: Cisco's Karen Walker

FACE BEHIND THE BRAND: Cisco SVP and CMO Karen Walker tells us how she restructured the brand root-and-branch for today’s marketing needs.

Dec 14, 2016

Cisco employs VR to dramatise cybersecurity threats

Interactive 3D demo, developed with Allison+Partners, is a first for the tech brand and an uncommon sight in the B2B marketing world.

Sep 13, 2013

Cisco and Siemens swap Mindshare and OMD in China

CHINA - Cisco and Siemens have both changed media agencies in China, with Cisco changing from Mindshare to OMD and Siemens switching from OMD to Mindshare.

Nov 16, 2011

WE Marketing Group and Engauge form social marketing joint venture

HONG KONG - Engauge and the WE Marketing Group are launching the first dedicated social media marketing agency of China – WE Engauge.

Sep 23, 2011

Gen Y picks the internet over cars, dating, and partying

GLOBAL - The Internet is more important to Generation Y than dating, going out with friends, listening to music, or owning a car, according to a Cisco-commissioned survey.