Benjamin Li
Sep 13, 2013

Cisco and Siemens swap Mindshare and OMD in China

CHINA - Cisco and Siemens have both changed media agencies in China, with Cisco changing from Mindshare to OMD and Siemens switching from OMD to Mindshare.

Cisco and Siemens swap Mindshare and OMD in China

A senior agency source close to the news told Campaign Asia-Pacific that it is understood that the two agencies swapped their respective accounts in late July and early August. "Both Cisco and Siemens are big business-to-business clients, although their media billings in China is not huge, in the region of RMB 50 million (US$8.2 million),” the source said.

Both media accounts include OOH, internet but not TVC.

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