Faaez Samadi
Apr 25, 2017

Getting away from the ‘blah blah blah’: Cisco's Karen Walker

FACE BEHIND THE BRAND: Cisco SVP and CMO Karen Walker tells us how she restructured the brand root-and-branch for today’s marketing needs.

Change agent: Karen Walker took a clean-slate approach to Cisco’s marketing, implementing a complete overhaul of the brand’s structure

The secret to Karen Walker’s success is, well, no secret. Becoming one of the most senior female leaders in marketing globally, as senior vice-president and CMO of Cisco, began with a few guiding principles that she tells all womenand menstarting out in their careers.

“Like I tell my own daughter You can do anything you want,’” she says. “You just have to have the passion, so find something you’re truly passionate about, then...

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