Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
Not every planner at an ad agency starts out as a strategist. Many switch over from handling accounts, like McCann Worldgroup's Earl Javier. Now he's sharing tips to make the transition easier for others.
Mindshare is the incumbent, and Publicis Media is understood to be vying for the business.
Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.
Despite recent bans and market exits, TikTok remains an app brands can't ignore. M&C Saatchi Performance's head of search and social shares learnings about creative, optimisation, hashtag challenges, and TikTok's self-serve ad platform.
Strategy isn't just a science, it's also an art.
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