strategy
How brands should deal with backlash
Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
Campaign Crash Course: How to prepare for a strategy career at an ad agency
Not every planner at an ad agency starts out as a strategist. Many switch over from handling accounts, like McCann Worldgroup's Earl Javier. Now he's sharing tips to make the transition easier for others.
Nestlé reviewing US$300 million media account in China
Mindshare is the incumbent, and Publicis Media is understood to be vying for the business.
Trying times are times for trying
Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.
TikTok ads: Insights for better performance
Despite recent bans and market exits, TikTok remains an app brands can't ignore. M&C Saatchi Performance's head of search and social shares learnings about creative, optimisation, hashtag challenges, and TikTok's self-serve ad platform.
Strategists need to be the first creative eyes on every brief
Strategy isn't just a science, it's also an art.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
