Nov 24, 2023

David Wilding joins EssenceMediacomX

Wilding was previously senior director of planning at Twitter, which is now known as X.

Nov 20, 2023

Omnicom Media Group’s Florian Adamski shares plans to ‘outgrow the market’

EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.

Oct 5, 2023

Ruder Finn acquires boutique digital marketing agency Pandan Social in Malaysia

EXCLUSIVE: Their latest acquisition bolsters Ruder Finn's ongoing efforts for expansion in APAC, integrating 14 new specialists into their Asian arm across the areas of strategy, PR, creative, video production, influencer management, website development and more.

Aug 1, 2023

Bain & Company takes on managed services divisions, acquires Australian AI firm Max Kelsen Consulting

The strategy firm diversifies its tech and AI offerings with its latest acquisition of Queensland-founded Max Kelsen Consulting.

Oct 25, 2022

How to use strategy to power agile marketing

In an era of shifting consumer behaviour and an unpredictable global economy, strategy plays a fundamental role in agile marketing.