strategy

Feb 18, 2021

How brands should deal with backlash

Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground

Nov 13, 2020

Campaign Crash Course: How to prepare for a strategy career at an ad agency

Not every planner at an ad agency starts out as a strategist. Many switch over from handling accounts, like McCann Worldgroup's Earl Javier. Now he's sharing tips to make the transition easier for others.

Sep 29, 2020

Nestlé reviewing US$300 million media account in China

Mindshare is the incumbent, and Publicis Media is understood to be vying for the business.

Jul 30, 2020

Trying times are times for trying

Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.

Jul 17, 2020

TikTok ads: Insights for better performance

Despite recent bans and market exits, TikTok remains an app brands can't ignore. M&C Saatchi Performance's head of search and social shares learnings about creative, optimisation, hashtag challenges, and TikTok's self-serve ad platform.

Jul 14, 2020

Strategists need to be the first creative eyes on every brief

Strategy isn't just a science, it's also an art.