strategy
How to use strategy to power agile marketing
In an era of shifting consumer behaviour and an unpredictable global economy, strategy plays a fundamental role in agile marketing.
MRM taps Diana Ceausu Caverly as global chief strategy officer
Caverly, who ran the General Motors account for parent McCann Worldgroup, completes MRM’s global executive leadership bench.
Brainlabs goes for global growth with strategy change
APAC a firm part of chief executive Daniel Gilbert's plans for the future, following the agency's deal to buy Fanbytes.
VMLY&R picks chief commerce and strategy officer for Asia
Nick Pan has been promoted to this role, and will work closely with the recently announced chief growth officer Camellia Tan as well as CEO Yi-Chung Tay.
How should Perfect Day launch a new brand in Asia?
MARKETING WORKS: Mid-level marketers at Campaign's training event competed to devise a plan for an upstart dairy brand to get noticed in a competitive market.
The high risk & reward behind Adidas’ China-focused intimates line
The brand dove into China’s growing intimates market with its controversial #SupportisEverything campaign. but will find it challenging to win customers in this sensitive segment.
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