In an era of shifting consumer behaviour and an unpredictable global economy, strategy plays a fundamental role in agile marketing.
Caverly, who ran the General Motors account for parent McCann Worldgroup, completes MRM’s global executive leadership bench.
APAC a firm part of chief executive Daniel Gilbert's plans for the future, following the agency's deal to buy Fanbytes.
Nick Pan has been promoted to this role, and will work closely with the recently announced chief growth officer Camellia Tan as well as CEO Yi-Chung Tay.
MARKETING WORKS: Mid-level marketers at Campaign's training event competed to devise a plan for an upstart dairy brand to get noticed in a competitive market.
The brand dove into China’s growing intimates market with its controversial #SupportisEverything campaign. but will find it challenging to win customers in this sensitive segment.
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