Faaez Samadi
Dec 14, 2016

Cisco employs VR to dramatise cybersecurity threats

Interactive 3D demo, developed with Allison+Partners, is a first for the tech brand and an uncommon sight in the B2B marketing world.

Cisco, together with PR partner AllisonPartners, has unveiled a virtual-reality experience to give consumers an accessible view of cybersecurity threats.

Designed with the lay, non-IT person in mind, the experience takes the user inside a virtual network and proceeds to demonstrate the multi-dimensional cyber attacks that can occur, while also promoting Cisco’s advanced security solutions to deal with these issues.

Speaking to Campaign Asia-Pacific, which was invited to experience the...

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