communications

Jan 22, 2021

Omnicom launches omniearnedID analytics platform

It’s designed to validate the impact of earned media on brand sales.

Oct 12, 2020

APAC's Gen Z faces mental health crisis as they struggle to manage pandemic blowback

Economic and lifestyle impacts from COVID-19 are taking a severe mental toll on this group, according to research from Sandpiper Communications.

Jul 2, 2020

If we're to make Sorrell eat his words, the PR industry needs to evolve

The furious response from PRs to Sir Martin Sorrell’s comments, branding PR as ‘press releases’, ‘gin-soaked lunches’, ‘analogue’ and not fit for his growing empire, is understandable.

Feb 21, 2020

Predictive technology, sports-washing, post-truth politics: Key trends impacting communications in 2020

The most influential business and cultural trends from around the world and how they will impact political, corporate and social behavior in 2020.

Feb 11, 2020

Edelman returns to growth, revenue up 2.1% in 2019

Revenue was up 1.6% in the US, 2.4% in EMEA and 4.5% in APAC.

Aug 23, 2019

Fast-changing Cambodia calls for an experimental attitude to marketing

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.