communications

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Fast-changing Cambodia calls for an experimental attitude to marketing
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Aug 23, 2019

Fast-changing Cambodia calls for an experimental attitude to marketing

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

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Amit Misra promoted to MSL South Asia CEO
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Jul 11, 2019

Amit Misra promoted to MSL South Asia CEO

Misra was previously CEO of the agency's Indian operations.

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PRWeek and PRCA launch landmark Asia-Pacific study
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Jun 26, 2019

PRWeek and PRCA launch landmark Asia-Pacific study

The PRCA and PRWeek UK are launching the first PR and Communications Census for the Asia-Pacific region, in conjunction with research partner YouGov.

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Why AVEs are a
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Jun 19, 2019

Why AVEs are a "bullshit" PR measurement tool

Asia is behind the rest of the world in abandoning this metric, which has been proven worthless for years, says AMEC's Richard Bagnall.

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Trust in PR agencies high, but capabilities must improve significantly: Exclusive research
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Jun 12, 2019

Trust in PR agencies high, but capabilities must improve significantly: Exclusive research

Campaign’s first survey with Ipsos examining the APAC PR landscape shows brands are investing in PR, but there’s a strong misalignment over which functions are most important.

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How to succeed in communications globally
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May 17, 2019

How to succeed in communications globally

Building bridges, finding purpose and moving from big data to small data are keys for WE Communications founder Melissa Waggener Zorkin.

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