communications
Fast-changing Cambodia calls for an experimental attitude to marketing
We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
Amit Misra promoted to MSL South Asia CEO
Misra was previously CEO of the agency's Indian operations.
PRWeek and PRCA launch landmark Asia-Pacific study
The PRCA and PRWeek UK are launching the first PR and Communications Census for the Asia-Pacific region, in conjunction with research partner YouGov.
Why AVEs are a "bullshit" PR measurement tool
Asia is behind the rest of the world in abandoning this metric, which has been proven worthless for years, says AMEC's Richard Bagnall.
Trust in PR agencies high, but capabilities must improve significantly: Exclusive research
Campaign’s first survey with Ipsos examining the APAC PR landscape shows brands are investing in PR, but there’s a strong misalignment over which functions are most important.
How to succeed in communications globally
Building bridges, finding purpose and moving from big data to small data are keys for WE Communications founder Melissa Waggener Zorkin.
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2 AOY 2019: Japan / Korea winners
4 Mumbrella to cease Asia operations
7 South Asia AOY 2019 winners
9 Agency of the Year Awards 2019
