It’s designed to validate the impact of earned media on brand sales.
Economic and lifestyle impacts from COVID-19 are taking a severe mental toll on this group, according to research from Sandpiper Communications.
The furious response from PRs to Sir Martin Sorrell’s comments, branding PR as ‘press releases’, ‘gin-soaked lunches’, ‘analogue’ and not fit for his growing empire, is understandable.
Predictive technology, sports-washing, post-truth politics: Key trends impacting communications in 2020
The most influential business and cultural trends from around the world and how they will impact political, corporate and social behavior in 2020.
Revenue was up 1.6% in the US, 2.4% in EMEA and 4.5% in APAC.
We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
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