communications
Omnicom launches omniearnedID analytics platform
It’s designed to validate the impact of earned media on brand sales.
APAC's Gen Z faces mental health crisis as they struggle to manage pandemic blowback
Economic and lifestyle impacts from COVID-19 are taking a severe mental toll on this group, according to research from Sandpiper Communications.
If we're to make Sorrell eat his words, the PR industry needs to evolve
The furious response from PRs to Sir Martin Sorrell’s comments, branding PR as ‘press releases’, ‘gin-soaked lunches’, ‘analogue’ and not fit for his growing empire, is understandable.
Predictive technology, sports-washing, post-truth politics: Key trends impacting communications in 2020
The most influential business and cultural trends from around the world and how they will impact political, corporate and social behavior in 2020.
Edelman returns to growth, revenue up 2.1% in 2019
Revenue was up 1.6% in the US, 2.4% in EMEA and 4.5% in APAC.
Fast-changing Cambodia calls for an experimental attitude to marketing
We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
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