Elspeth Cheung
Apr 6, 2018

How Chinese companies are carving their success

Education and innovation are at the heart of value growth for Chinese brands, writes Kantar Millward Brown's global BrandZ valuations director.

There’s a Chinese proverb that says, “If a jade is not cut and polished, it can’t be made into anything” Yù bù zhuó, bù chéng qì. In other words, one cannot become useful without being educated, and so for younger generations to prosper, training and discipline are necessary.

This conveys part of president Xi Jinping’s vision for China’s future a future in which prosperity, national pride and the rejuvenation of the Chinese nation’ will...

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