Apr 6, 2018

How Chinese companies are carving their success

Education and innovation are at the heart of value growth for Chinese brands, writes Kantar Millward Brown's global BrandZ valuations director.

Oct 16, 2014

How Asian brands should approach India

India is a land of opportunity for Asian brands, if they can build emotional connections with consumers, writes Elspeth Cheung, global BrandZ valuation director at Millward Brown.