Elspeth Cheung

Jan 6, 2021

How brands kept pace with the Chinese Dream in a ...

Seven major trends shaped the market in 2020, and will continue to do so, according to Kantar's global BrandZ valuation director.

Apr 6, 2018

How Chinese companies are carving their success

Education and innovation are at the heart of value growth for Chinese brands, writes Kantar Millward Brown's global BrandZ valuations director.

Oct 16, 2014

How Asian brands should approach India

India is a land of opportunity for Asian brands, if they can build emotional connections with consumers, writes Elspeth Cheung, global BrandZ valuation director at Millward Brown.