China tech brands build brand value on innovation: BrandZ

Tencent and Alibaba dominate brand equity in China on the back of their innovative platform offerings.

Construction in Shanghai (Source: Pixabay)

Tencent has again come out on top of the annual BrandZ Top 100 Most Valuable Chinese Brands report, thanks to a 25% year-on-year increase in brand value to $132.2 billion, according to the report released by WPP-owned entity Kantar Millward Brown.

Alibaba is placed second, with $88.6 billion in brand value on 53% growth, while other internet-economy brands Baidu, JD.com, Suning and Sina are placed at 5, 12, 30 and 64...

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