Ben Bold
Jun 23, 2024

Glass Lions Grand Prix awarded to body lotion for transitioning women

This is the first time a Singaporean agency has been awarded a Grand Prix at the Cannes Lions.

Glass Lions Grand Prix awarded to body lotion for transitioning women

Ogilvy Singapore and Unilever have won the Glass Lion for Change Grand Prix at the Cannes Lions International Festival of Creativity. Agency and client won the top trophy thanks to "Transition body lotion", a campaign aimed at Thailand's trans community.

Following two years of R&D, Unilever launched Vaseline Transition Body Lotion. It was developed specifically for transitioning women, whose skin can suffer from greater dryness while transitioning due to hormonal imbalances.

A single gold was awarded, going to AKQA Amsterdam for Degiro UN Women's "Pink chip".

Just two silvers were awarded, to Tgthr Mumbai for Harpic "#BeFreeToPeein" and Leo Burnett Mumbai for Lay's "Project farm equal".

Jury president Cindy Gallop, founder of Make Love Not Porn, said the collective decision to award the Grand Prix to Ogilvy Singapore and Unilever was a relatively straightforward one.

"The fact that this product was not only efficacious in solving a very real problem, but also made the community feel seen, heard and included are why the Glass Lion jury had no hesitation in unanimously awarding Transition Body Lotion the Grand Prix," she said.

Read all of Campaign Asia-Pacific's Cannes Lions coverage in one place here.

Campaign UK

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