Ben Bold
Jun 23, 2024

Glass Lions Grand Prix awarded to body lotion for transitioning women

This is the first time a Singaporean agency has been awarded a Grand Prix at the Cannes Lions.

Glass Lions Grand Prix awarded to body lotion for transitioning women

Ogilvy Singapore and Unilever have won the Glass Lion for Change Grand Prix at the Cannes Lions International Festival of Creativity. Agency and client won the top trophy thanks to "Transition body lotion", a campaign aimed at Thailand's trans community.

Following two years of R&D, Unilever launched Vaseline Transition Body Lotion. It was developed specifically for transitioning women, whose skin can suffer from greater dryness while transitioning due to hormonal imbalances.

A single gold was awarded, going to AKQA Amsterdam for Degiro UN Women's "Pink chip".
 

Just two silvers were awarded, to Tgthr Mumbai for Harpic "#BeFreeToPeein" and Leo Burnett Mumbai for Lay's "Project farm equal".

Jury president Cindy Gallop, founder of Make Love Not Porn, said the collective decision to award the Grand Prix to Ogilvy Singapore and Unilever was a relatively straightforward one.

"The fact that this product was not only efficacious in solving a very real problem, but also made the community feel seen, heard and included are why the Glass Lion jury had no hesitation in unanimously awarding Transition Body Lotion the Grand Prix," she said.


Read all of Campaign Asia-Pacific's Cannes Lions coverage in one place here.

Source:
Campaign UK

Related Articles

Just Published

4 hours ago

Asia-Pacific Power List 2024: Gaurav Gupta, ...

Gupta takes an “outside-in” approach to well-entrenched local brands, leveraging purpose-driven marketing to change social norms while capturing market share.

4 hours ago

Ready-to-deploy tools: The secret to engaging Gen Z

Executives at CONTEN.T suggest how brands can leverage creative tech, data unification, and first-party insights to engage Gen Z consumers.

5 hours ago

Can Netflix scale its advertising business?

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.

5 hours ago

What the Microsoft-CrowdStrike outage means for ...

Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?