Cannes Lions

2 days ago

Why Lions is buying Effie: to help brands make ‘better case’ for investing in marketing

Planned acquisition comes at the same time as Ascential, the parent company of Lions, completes its £1.2 billion ($1.6 billion) sale to Informa this week.

Sep 17, 2024

When safety becomes a luxury in a world of enduring racism

Personal and public events over the summer – in Cannes and the UK – demonstrate that racism is a pervasive and dangerous force in society.

Aug 1, 2024

Alexis Ohanian on investing in women's sports, AI, and the future of Asia

Campaign Asia caught up with the Reddit entrepreneur and Seven Seven Six founder at the Bloomberg Bistro in Cannes last month, where he discussed his investments in AI, deep tech, women's sports, and why Japan is a key focus for the future.

Jul 29, 2024

Brand sales are the real awards for marcomms agency partners

Agencies can win any number of gongs at awards shows but the real sustainable payback comes from helping clients increase sales and achieve their business goals.

Jul 28, 2024

TimeTo launches 'bystander training' for people who witness harassment

The initiative comes after experiences at Cannes, during which people spotted inappropriate behaviour but were unsure how to react.

Jul 11, 2024

My experience in Cannes underlined why men must speak up and take action against harassment

After experiencing sexual harassment at this year's Cannes Lions festival, Dagmar Bennett explains why men should be leading the fight against such behaviour.

Jul 9, 2024

Why the ascendancy of Asia will be key to shaping the future of the ad industry

In an exclusive chat with Campaign at Cannes Lions 2024, McCann Worldgroup APAC's Shilpa Sinha unpacks the findings of the Group's latest thought leadership on Asia's unique blend of tradition and innovation, and why it's setting new global benchmarks.

Jul 9, 2024

If agencies want to see higher share prices, they should be pushing the case for creative

INVESTOR VIEW: Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with its value and one that's ripe for change.

Jul 8, 2024

How a toilet joke got two interns their first Cannes Lions

Nidhi Shah and Rag Brahmbhatt were pleasantly astonished that their work for Macrogol Hexal tickled the funny bones of jurors judging entries for the ‘Audio and Radio Lions’ category.

Jul 5, 2024

The Croisette versus Wall Street: How to put a greater financial value on creativity

Why doesn't creative excellence at Cannes lead to greater investor interest?

Jul 4, 2024

Richard Edelman reflects on Cannes and regrouping after a tough year

Fresh off numerous Lions wins, the iconic agency CEO is confident ‘the market has moved toward PR firms.’

Jul 3, 2024

Does adland need to up its game on short-form ads?

Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.

Jul 2, 2024

How Cannes jury presidents judged AI

Despite all the hype about AI-created campaigns, jury presidents say the technology had a minimal influence on award-winning work this year.

Jul 2, 2024

David Droga on moving from being a creative in business to building a business on creativity

The Accenture Song CEO speaks with Campaign about his vision for the company and where creativity plays a role.

Jul 1, 2024

Why wasn’t sustainability front and centre at Cannes?

Given the scale of the climate emergency, every panel at Cannes should have touched on adland’s role in shifting consumer attitudes on this crucial topic, opines Shape History's Ed Fletcher.

Jun 28, 2024

Was WPP right to give Elon Musk a platform at Cannes Lions?

Elon Musk’s presence at Cannes Lions sparked debate along the Croisette and across adland.

Jun 27, 2024

Cannes Lions 2024 in review: 17 marketers look back at the festival that was

Industry experts gleaned valuable insights from the festival, covering AI, innovation, sustainability, CTV, and retail media.

Jun 25, 2024

Can Asia up its voice at Cannes?

Ian Whittaker unpacks the underwhelming Asian presence at Cannes this year, and why greater representation might be the key to a better learning experience for all.

Jun 24, 2024

Industry needs to get better at short-form ads, says Film Lions president

Tor Myhren, vice-president of marketing communications at Apple Inc, said people don’t have the time to watch long ads.

Jun 23, 2024

Glass Lions Grand Prix awarded to body lotion for transitioning women

This is the first time a Singaporean agency has been awarded a Grand Prix at the Cannes Lions.