Emily Tan
Sep 8, 2014

Four agencies in BMW Malaysia digital, CRM pitch

KUALA LUMPUR - BMW Malaysia is reviewing its CRM and digital account in a pitch involving four agencies that is expected to be resolved soon.

Former MD of BMW Malaysia, Gerhard Pils with new MD Alan Harris (left) at the launch of the BMW X4
Former MD of BMW Malaysia, Gerhard Pils with new MD Alan Harris (left) at the launch of the BMW X4

Campaign Asia-Pacific was able to determine that two of the agencies involved are VLT Malaysia and incumbent agency Leo Burnett. 

Leo Burnett has held the account since 2010 when BMW Malaysia appointed the agency and its marketing services arm, Arc Worldwide, to lead the account. 

BMW Malaysia's media account is held by Carat Malaysia and its creative agency is Ogilvy & Mather. 

Edit: Publicis reached out to us to clarify that they are not in this pitch. We have corrected the article.

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