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A marketer roadmap to the future of customer engagement in 2021
In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
Huge wins SK-II global CRM business
Following a competitive pitch, the IPG boutique agency will lead the skincare brand's global CRM communications mandate out of its Singapore office.
The evolution of chatbots in marketing
Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.
Salesforce and Alibaba unveil China partnership
Deal sees US CRM giant make big push for Chinese market.
Isobar Taiwan absorbs CRM data agency AAA
Move aimed at bolstering Isobar's end-to-end data consulting offering.
Are we representing the voice of the customer, or just stalking them?
A little less time with the data and a little more with the digital consumer goes a long way in building trust.
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