crm

Nov 3, 2020

Huge wins SK-II global CRM business

Following a competitive pitch, the IPG boutique agency will lead the skincare brand's global CRM communications mandate out of its Singapore office.

Oct 22, 2019

The evolution of chatbots in marketing

Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.

Jul 25, 2019

Salesforce and Alibaba unveil China partnership

Deal sees US CRM giant make big push for Chinese market.