crm

Oct 22, 2019

The evolution of chatbots in marketing

Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.

Jul 25, 2019

Salesforce and Alibaba unveil China partnership

Deal sees US CRM giant make big push for Chinese market.

Jan 16, 2019

Isobar Taiwan absorbs CRM data agency AAA

Move aimed at bolstering Isobar's end-to-end data consulting offering.

Jan 15, 2018

Are we representing the voice of the customer, or just stalking them?

A little less time with the data and a little more with the digital consumer goes a long way in building trust.

Jul 17, 2017

Drawbridge teams up with Mitsui for Japan launch

Mitsui becomes investor in US ad tech startup seeking to grow distribution and data reach in Japan.

Jun 19, 2017

OMG wears Hearts on its sleeve

By signalling the entry of Hearts & Science into Asia, Omnicom Media Group is laying out a very different regional growth strategy from GroupM.