The brand VP and marketing leader of Yuu, one of Hong Kong's leading loyalty and O2O retail platforms, shares how innovation, community and inclusion were key to its success.
The case for a unified tech stack.
The benchmark for a slick, connected customer experience is very different in 2022 than a decade ago.
At a recent webinar, executives from Sparro, M&C Saatchi, monday.com and Tangram revealed ways to streamline workflows, improve customer engagement, and drive business growth via CRM systems.
During the third edition of the Campaign x Salesforce roundtable series, leading marketers discussed how companies are improving channel personalisation efforts to meet customers’ expectations, and offered fresh insights on personalisation in the context of Covid, technology and 2021.
In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
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