crm
How having a CRM in your agency toolbox helps drive business growth
At a recent webinar, executives from Sparro, M&C Saatchi, monday.com and Tangram revealed ways to streamline workflows, improve customer engagement, and drive business growth via CRM systems.
The CMO Circle: The power of personalisation
During the third edition of the Campaign x Salesforce roundtable series, leading marketers discussed how companies are improving channel personalisation efforts to meet customers’ expectations, and offered fresh insights on personalisation in the context of Covid, technology and 2021.
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A marketer roadmap to the future of customer engagement in 2021
In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
Huge wins SK-II global CRM business
Following a competitive pitch, the IPG boutique agency will lead the skincare brand's global CRM communications mandate out of its Singapore office.
The evolution of chatbots in marketing
Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.
Salesforce and Alibaba unveil China partnership
Deal sees US CRM giant make big push for Chinese market.
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