crm

Nov 3, 2020

Huge wins SK-II global CRM business

Following a competitive pitch, the IPG boutique agency will lead the skincare brand's global CRM communications mandate out of its Singapore office.

Oct 22, 2019

The evolution of chatbots in marketing

Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.

Jul 25, 2019

Salesforce and Alibaba unveil China partnership

Deal sees US CRM giant make big push for Chinese market.

Jan 16, 2019

Isobar Taiwan absorbs CRM data agency AAA

Move aimed at bolstering Isobar's end-to-end data consulting offering.

Jan 15, 2018

Are we representing the voice of the customer, or just stalking them?

A little less time with the data and a little more with the digital consumer goes a long way in building trust.