Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.
Deal sees US CRM giant make big push for Chinese market.
Move aimed at bolstering Isobar's end-to-end data consulting offering.
A little less time with the data and a little more with the digital consumer goes a long way in building trust.
Mitsui becomes investor in US ad tech startup seeking to grow distribution and data reach in Japan.
By signalling the entry of Hearts & Science into Asia, Omnicom Media Group is laying out a very different regional growth strategy from GroupM.
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