In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
Following a competitive pitch, the IPG boutique agency will lead the skincare brand's global CRM communications mandate out of its Singapore office.
Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.
Deal sees US CRM giant make big push for Chinese market.
Move aimed at bolstering Isobar's end-to-end data consulting offering.
A little less time with the data and a little more with the digital consumer goes a long way in building trust.
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