Emily Tan
Jan 26, 2015

BMW Malaysia hands digital account to VLT Malaysia

KUALA LUMPUR - BMW Malaysia has appointed independent agency VLT as its digital and social media shop for two years following a competitive four-way pitch.

BMW's Owen (left) and VLT's Tan

It is understood that incumbent agency, Leo Burnett Arc Worldwide, was involved in the pitch. Leo Burnett, led by its activation arm, has held the account since 2010

According to BMW Group Malaysia's head of marketing, David Owen, VLT was selected because it demonstrated the capacity and capability to deliver the level of passion that BMW needs from an agency.

Under VLT's stewardship, the goal will...

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