BBDO’s Interone will continue its long-term partnership with BMW China and build a deeper integrated creative and digital business.
Real car fanatics and BMW drivers want a cacophony of automotive magic, writes the co-founder of DLMDD.
While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.
Extends to nine additional markets after being appointed in Japan and India in early 2021.
BMW's premium compact car brand has enlisted the Publicis shop on a five-year contract.
BMW has slashed the number of agencies in Europe to 'eliminate friction'.
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