bmw

May 20, 2020

Mini picks Anomaly to drive integrated approach

Agency takes over from Jung von Matt and KKLD.

Apr 24, 2020

BMW banks on esports to be relevant among younger demographic

New global partnerships signal an aggressive push for the brand to appear ‘younger’.

Apr 6, 2020

This BMW China spot is right for the times

An uplifting Juice Network Beijing ad shows how the right brand messaging can succeed during the COVID-19 crisis with minimal production.

Jul 4, 2019

BMW flaunts tailored menswear and live body art at launch party

An exclusive event (and curious live performance) in Hong Kong resulted in over 70 pre-orders for the brand’s Luxury Class models.

May 27, 2019

WPP AUNZ hires CEO from BMW

Formerly in charge of global digital strategy, corporate planning and product strategy for the automaker, Jens Monsees will take the reins in October.

May 9, 2019

Try not to cry watching this Ramadan-themed BMW ad

Stunning film by Serviceplan targets the Middle East, but tells a universal story. Watch it, then call your sibling(s).