bmw

Nov 24, 2021

BBH wrests Mini China's integrated, creative business from Anomaly

BMW's premium compact car brand has enlisted the Publicis shop on a five-year contract.

Sep 11, 2020

MediaMonks takes lead on consolidated BMW and Mini account

BMW has slashed the number of agencies in Europe to 'eliminate friction'.

Aug 12, 2020

Two luxury carmakers promise to soothe souls in Asia's biggest markets

In new campaigns, both BMW China and Porsche India are looking to rekindle the ardour of motorheads with a focus on wellbeing and balance instead of mechanical substance.

May 20, 2020

Mini picks Anomaly to drive integrated approach

Agency takes over from Jung von Matt and KKLD.

Apr 24, 2020

BMW banks on esports to be relevant among younger demographic

New global partnerships signal an aggressive push for the brand to appear ‘younger’.

Apr 6, 2020

This BMW China spot is right for the times

An uplifting Juice Network Beijing ad shows how the right brand messaging can succeed during the COVID-19 crisis with minimal production.