bmw

Jul 29, 2022

Interone wins BMW China’s digital creative business

BBDO’s Interone will continue its long-term partnership with BMW China and build a deeper integrated creative and digital business.

Mar 28, 2022

Why Hans Zimmer's BMW score is irritatingly good

Real car fanatics and BMW drivers want a cacophony of automotive magic, writes the co-founder of DLMDD.

Jan 28, 2022

The ride of the tiger: Feast your eyes on BMW's delightfully goofy new-year ad

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

Jan 24, 2022

IPG expands BMW and Mini mandate to a regional remit

Extends to nine additional markets after being appointed in Japan and India in early 2021.

Nov 24, 2021

BBH wrests Mini China's integrated, creative business from Anomaly

BMW's premium compact car brand has enlisted the Publicis shop on a five-year contract.

Sep 11, 2020

MediaMonks takes lead on consolidated BMW and Mini account

BMW has slashed the number of agencies in Europe to 'eliminate friction'.