BMW has slashed the number of agencies in Europe to 'eliminate friction'.
In new campaigns, both BMW China and Porsche India are looking to rekindle the ardour of motorheads with a focus on wellbeing and balance instead of mechanical substance.
Agency takes over from Jung von Matt and KKLD.
New global partnerships signal an aggressive push for the brand to appear ‘younger’.
An uplifting Juice Network Beijing ad shows how the right brand messaging can succeed during the COVID-19 crisis with minimal production.
An exclusive event (and curious live performance) in Hong Kong resulted in over 70 pre-orders for the brand’s Luxury Class models.
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