bmw
Sep 11, 2020
MediaMonks takes lead on consolidated BMW and Mini account
BMW has slashed the number of agencies in Europe to 'eliminate friction'.
Aug 12, 2020
Two luxury carmakers promise to soothe souls in Asia's biggest markets
In new campaigns, both BMW China and Porsche India are looking to rekindle the ardour of motorheads with a focus on wellbeing and balance instead of mechanical substance.
May 20, 2020
Mini picks Anomaly to drive integrated approach
Agency takes over from Jung von Matt and KKLD.
Apr 24, 2020
BMW banks on esports to be relevant among younger demographic
New global partnerships signal an aggressive push for the brand to appear ‘younger’.
Apr 6, 2020
This BMW China spot is right for the times
An uplifting Juice Network Beijing ad shows how the right brand messaging can succeed during the COVID-19 crisis with minimal production.
Jul 4, 2019
BMW flaunts tailored menswear and live body art at launch party
An exclusive event (and curious live performance) in Hong Kong resulted in over 70 pre-orders for the brand’s Luxury Class models.
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