A painfully touching wedding speech, a silly power-ballad for beer, a 'demonically spicy' cup of noodles, a girl who perseveres despite a disfiguring skin condition, and a difficult-to-explain party scene comprised the subject matter for five pieces of APAC work that won Bronze Lions in Film Craft Tuesday night at Cannes Lions 2019.
Globally, the category yielded 78 Lions, with a Grand Prix going to a series of films for The New York Times by Final Cut New York and Droga5.
The table below details all the winning APAC work. See all our Cannes Lions 2019 award coverage.
| TITLE | CLIENT | PRODUCT | ENTRANT / IDEA CREATION | COUNTRY | PRODUCTION | AWARD |
|---|---|---|---|---|---|---|
| VICKS - ONE IN A MILLION #TOUCHOFCARE | P&G | VICKS VAPORUB | OFFROAD FILMS, Mumbai / PUBLICIS SINGAPORE | INDIA | OFFROAD FILMS, Mumbai | Bronze Lion |
| SPARK - WEDDING | SPARK | SPARK | SPARK NEW ZEALAND, Auckland / COLENSO BBDO, Auckland | NEW ZEALAND | FINCH, Sydney | Bronze Lion |
| WHAT HAPPENED ? | HECATE INC. | HECATE | CHERRY, Tokyo | JAPAN | SODA! COMMUNICATIONS, Tokyo | Bronze Lion |
| I'M DRINKING IT FOR YOU | DB BREWERIES | DB BREWERIES | COLENSO BBDO, Auckland | NEW ZEALAND | COLENSO BBDO, Auckland / SWEETSHOP, Auckland / LIQUID STUDIOS, Auckland / WORLDPEACE.FYI, Auckland / THE MACHINE ROOM, Auckland | Bronze Lion |
| AKUMA NO KIMURA (DEMONICALLY SPICY RAMEN) | NISSIN FOODS HOLDINGS CO., LTD. | CHICKEN RAMEN | DENTSU INC., Tokyo | JAPAN | GEEK PICTURES, Tokyo / DIGITAL GARDEN, Tokyo / SCIENCE SARU, Tokyo / CLIVER, Tokyo / J.C. SPARK, Tokyo | Bronze Lion |
Four of the five winners above were featured in our pre-festival 'Cannes contenders' picks, and you can see the videos there: 'One in a Million', 'I’m Drinking It For You', 'Akuma no Kimura' and 'Wedding Speech'. Here's the Hecate film:
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