Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'I’m Drinking It For You' by Colenso BBDO

This campaign turns drinking beer into a musical declaration of love between couples.

2019 Cannes contenders: 'I’m Drinking It For You' by Colenso BBDO
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: 'I’m Drinking It For You'
Agency: Colenso BBDO, New Zealand
Client: DB Export Extra Low Carb

Nominated by:

Laura Liang, Chief Strategy Officer of DDB China Group:

I think it is quite a cheeky, fun and entertaining way to promote a beer product, by using a song. It creates an almost natural and light-hearted phenomenon online of people singing and memeing the performance, and it all felt hilarious and accessible, perfect for the category. And choosing Valentine’s Day is another smart move.

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