Staff Reporters
Jun 13, 2019

2019 Cannes contenders: APAC agency leaders pick the top work

We asked agency leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions next week. We got more than 80 picks. These emerged as the favourites.

2019 Cannes contenders: APAC agency leaders pick the top work

In the lead-up to Cannes Lions 2019, we reached out to a long list of creative leaders across Asia with a simple request: Pick a few campaigns from your market or the region that you think will (or should) win metal.

The only rule? No picking work from your own agency or network.

We used this method last year, and we believe it forces (or frees) our participants to think more purely about the work that moved them the most, rather than what their boss might want them to say.

All told, we received more than 80 nominations this year, from 42 contributors (see below). 

See the complete list of 2019 Cannes contenders, along with our contributors' comments about each.


Here are the campaigns that emerged as favourites.

Nominated by four or more contributors

Nominated by three contributors

Nominated by two contributors


We're grateful to all who shared their picks and opinions with us:

  • Michael Barnfield, creative director, Saatchi & Saatchi Sydney
  • Russell Barrett, chief creative officer, BBH India
  • Rob Belgiovane, group chief creative officer, BWM Dentsu
  • Joakim Borgström, chief creative officer, BBH Singapore
  • Luciana Cani, ECD, Saatchi & Saatchi Tokyo
  • Joe Carter, communications director, Colenso BBDO
  • Rachel Catanach, senior partner and president for Greater China at FleishmanHillard
  • Donevan Chew, ECD, BBDO Malaysia
  • Tony Clewett, chief creative officer, FCB New Zealand
  • Ben Couzens, co-founder, Thinkerbell
  • Jessica Davey, CMO, McCann Worldgroup APAC
  • Adams Fan, founder and chief creative officer, F5 Shanghai
  • Federico Fanti, ECD, BBDO Guerrero
  • Laura Geagea, MD and executive producer, Sweetshop China, Asia and MENA
  • Daniel Galeano, associate creative director, Marcel Sydney
  • Peter Grasse, founder, Mr Positive
  • Jamal Hamidi, executive creative director, global, DDB Group Hong Kong
  • Takahiro Hosoda, ECD, TBWA Hakuhodo
  • Merlee Jayme, chairmom/chief creative officer, Dentsu Jayme Syfu
  • Bridget Jung, ECD, OPR
  • Simon Langley, chief creative officer, Wunderman Thompson Australia
  • Melinda Kerr, creative director, PwC
  • Laura Liang, chief strategy officer, DDB China Group
  • Valerie Madon, SEA chief creative officer & Singapore chairwoman, Havas Group
  • Facundo Martinelli, associate creative director, Marcel Sydney
  • Hannah Melanson, senior copywriter, Digitas
  • Ryo Miyakawa, creative director, front-end engineer, Monopo Tokyo
  • Tomo Murakami, representative director, UltraSuperNew Tokyo
  • Sachiko Nishihashi, managing director, ECD, Dentsu
  • David Ponce de Leon, executive creative director, Ogilvy Australia
  • Leigh Reyes, president and chief creative officer, MullenLowe Philippines
  • Duncan Shields, creative director, Redengine SCC
  • Dami Sidharta, ECD, M&C Saatchi Indonesia
  • Doug Schiff, chief creative officer, Ogilvy Japan
  • Brandie Tan, ECD, J. Walter Thompson Philippines
  • Jorge Thauby, executive creative director, Geometry Singapore and global accounts APAC
  • Rey Tiempo, chief creative officer, VMLY&R Philippines
  • Gary Tranter, regional chief creative officer, Digitas & Arcade Singapore
  • Arthur Tsang, chief creative officer, BBH China
  • Rapha Vasconcellos, VP, Creative Shop, Facebook
  • Ben Welsh, chief creative officer, DDB Group Sydney
  • Steve Xue, chief strategy officer, FCB

You can also see Campaign India's Cannes Contenders, in which agencies highlight their own work.

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