Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'The party bus' by Shiseido

A bold piece from the beauty brand highlighting the powerful effect make up can have on young people.

2019 Cannes contenders: 'The party bus' by Shiseido
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: The Party Bus
Agency: In-house
Client: Shiseido

Nominated by:

Tomo Murakami, representative director, UltraSuperNew Tokyo

7,843,329 views since airing in October 14th 2018. A bold move by the Japanese cosmetics company with an LGBT subplot and beautiful cinematography that keeps us intrigued until the very end.

Peter Grasse, founder, Mr Positive

I’d produced a spot with this director ('King of Fighters'), and so I wanted to think about his personality and craft whilst watching. And still, I utterly lost myself in the fluidity of this piece. Beautifully sensitive, engaging and surprising. No chord when they kiss. Suspended grace. Every second, well-crafted and deserving of recognition. 

Doug Schiff, chief creative officer, Ogilvy Japan

It might not collect the volume of awards or the bonkers numbers of views that the Shiseido 'High School Girl?' gender play did, but I can't imagine this Shiseido LGBT play not picking up Lions in at least a couple of Film Craft categories. Daring and beautiful, a mix of animation and film, riveting from the first frame.

Sachiko Nishihashi, managing director, ECD, Dentsu

The overall artistry, such as makeup, wardrobe and narrative is exceptional, beautifully executed and highly captivating. The real stand-out, however, is the makeup – the ultimate hand work – which truly astounds at every stroke, and manages to impart a deep warmth and romance even in the stop-frame animation sequence.  This expression is unique to SHISEIDO, as well as its dedication to the LGBTQ theme.

Valerie Madon, SEA chief creative officer & Singapore chairwoman, Havas Group:

Simply surreal and a true celebration of the radical and highly effective side of advertising that no AI will be able to create. It’s bold, surprising and beautiful beyond words. The kind of work that gives one goose bumps. A great continuation from their last film High School Girls, elevating Shiseido into a surprisingly cool brand.

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