Staff Reporters
Jun 24, 2019

2019 Cannes Lions shortlists and APAC winners

We're tracking all the APAC winners at Cannes Lions 2019.

2019 Cannes Lions shortlists and APAC winners

It's been a busy week of nail-biting for those hoping to win metal at Cannes Lions 2019. We've been combing through the results and highlighting the APAC winners all week right here.

The festival concluded Friday night, with mixed results for APAC. While the region came up empty in the Titanium Lions and the Glass Lions, Clemenger BBDO and Finch won a Grand Prix in the Sustainable Development Goals Lions, where FCB Ulka also picked up a Gold Lion, and a number of APAC shops took home metal in the Film Lions.

Earlier in the week, McCann Health Shanghai won Grand Prix and a gold in Pharma. The other APAC gold winners are Ho Communication Shanghai (two golds in Mobile), Isobar China (Creative Ecommerce), DDB Sydney (Industry Craft), TBWA Melbourne (Outdoor) and TBWA Hakuhodo (Design). 

You can access all the shortlists and global lists of winners below, and click in to read our coverage of every category, which details each and every APAC winner. 

Our final metal tally (see below) shows a total of 120 Lions for APAC: two Grand Prix, eight gold, 34 silver and 76 bronze. While Australia led the way with a total of 36 Lions, followed by India (18) and Japan (16), China was arguably the biggest winner among APAC markets, with a Grand Prix and four of the region's eight Gold Lions.

Many of the works cited in our Cannes contenders feature—where we got 42 APAC agency leaders to give us more than 80 picks in advance of the festival—came through, including: 'Signs of love', 'Narcos: The censor's cut', 'Shark bait', 'Para pingpong table', 'Hungry puffs', 'Living seawall', 'The quiet taxi', 'Truck art childfinder', '7:1 furniture collection', 'Sans forgetica', 'Australian Open ambush', 'Blink', 'Akuma no Kimura', 'Grave of Thrones' and 'Wedding Speech'.

Category APAC winners
Brand Experience and Activation Lions
Shortlist | Global winner list 
Three silvers, three bronzes for APAC
Creative Data Lions
Shortlist | Global winner list
APAC work wins one silver, one bronze
Creative Ecommerce Lions
Shortlist | Global winner list
Isobar China wins Gold
Creative Effectiveness Lions
Shortlist | Global winner list
JWT Bangkok's 'Hair talk' wins bronze
Creative Strategy Lions
Shortlist | Global winner list 
Lions go to five APAC campaigns
Design Lions
Shortlist | Global winner list
Gold for TBWA Hakuhodo tops 11 APAC wins
Digital Craft Lions
Shortlist | Global winner list
'Kupu' translates to bronze
Direct Lions
Shortlist | Global winner list 
One silver, four bronzes for APAC
Entertainment Lions
Shortlist | Global winner list
No APAC winners
Entertainment Lions for Music
Shortlist | Global winner list
Silver for India, bronze for Japan
Entertainment Lions for Sport
Shortlist | Global winner list
Uber Eats 'ambush' nabs sole APAC award
Film Craft Lions
Shortlist | Global winner list
Five bronzes for APAC work
Film Lions
Shortlist | Global winner list
GreyNJ United leads APAC winners
Glass: The Lion for Change
Shortlist | Global winner list
No APAC winners
Health and Wellness Lions 
Shortlist | Global winner list
Just two bronze awards for APAC
Industry Craft Lions
Shortlist | Global winner list
'Grave of Thrones' gets gold; 12 total wins
Innovation Lions 
Shortlist | Global winner list
TBWA Santiago Mangada Puno wins bronze
Media Lions
Shortlist | Global winner list 
Media gold eludes APAC campaigns
Mobile Lions
Shortlist | Global winner list
KFC 'Pocket franchise' app wins two Gold Lions
Outdoor Lions 
Shortlist | Global winner list
'Signs of love' wins gold
Pharma Lions
Shortlist | Global winner list 
McCann Health Shanghai wins Grand Prix  
Print and Publishing Lions
Shortlist | Global winner list
HK, Thailand and India work wins bronze
PR Lions
Shortlist | Global winner list
PR jury gives APAC just seven Lions
Radio and Audio Lions
Shortlist | Global winner list
Clemenger BBDO Wellington wins APAC's only Lion
Social and Influencer Lions 
Shortlist | Global winner list
A mere three bronze awards for APAC
Sustainable Development Goals Lions
Shortlist | Global winner list
Clemenger BBDO and Finch win Grand Prix
Titanium Lions
Shortlist | Global winner list
No APAC winners


APAC metal tally

Here's the final APAC haul.

  Grand Prix Gold Silver Bronze Total
Australia 1 2 13 20 36
Bangladesh 0 0 2 1 3
China 1 4 1 3 9
Hong Kong 0 0 2 4 6
India 0 1 5 12 18
Japan 0 1 3 12 16
Korea 0 0 1 1 2
Malaysia 0 0 1 1 2
New Zealand 0 0 0 11 11
Pakistan 0 0 2 3 5
Philippines 0 0 0 1 1
Singapore 0 0 1 2 3
Thailand 0 0 3 5 8
Total 2 8 34 76 120


And here, courtesy of Cannes Lions, is a breakdown of the APAC metal by country and category.

  Film Print & Publishing Outdoor Radio & Audio Social & Influencer Media Brand Experience & Activation Creative Effectiveness Entertainment Health & Wellness Direct Design PR Mobile Creative Data Industry Craft Sustainable Development Goals Creative Strategy Entertainment Lions For Sport Film Craft Digital Craft Entertainment Lions for Music Innovation Pharma Glass - The Lion For Change Creative eCommerce Titanium Grand Prix For Good Total
AUSTRALIA 1 0 3 0 0 9 2 0 0 0 2 3 3 6 1 2 2 1 1 0 0 0 0 0 0 0 0 0 36
BANGLADESH 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 3
CHINA 0 0 0 0 1 0 0 0 0 1 0 0 1 2 0 0 1 0 0 0 0 0 0 2 0 1 0 0 9
HONG KONG 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 4 0 0 0 0 0 0 0 0 0 0 0 0 6
INDIA 0 1 0 0 1 1 2 0 0 1 1 0 2 1 1 1 2 1 0 1 0 1 0 0 0 1 0 0 18
JAPAN 1 0 0 0 1 1 1 0 0 0 1 4 0 0 0 4 0 0 0 2 0 1 0 0 0 0 0 0 16
MALAYSIA 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 2
NEW ZEALAND 2 0 1 1 0 2 0 0 0 0 1 0 0 0 0 0 1 0 0 2 1 0 0 0 0 0 0 0 11
PAKISTAN 0 0 0 0 0 1 0 0 0 0 0 2 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 5
SINGAPORE 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 3
SOUTH KOREA 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 2
THAILAND 4 1 1 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 8
THE PHILIPPINES 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1

(If you're interested, the global verison of the above table is available in Excel or PDF.)

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