|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Wedding Speech
Agency: Colenso BBDO
Client: Spark New Zealand
Steve Xue, chief strategy officer, FCB Greater China:
It reminds me how powerful a classic story telling can still be. Nothing about the tech, the data, the behavior change, the big provocation, it is simply about the emotions which I still believe that ‘little can be huge”.