Atifa Silk
Oct 24, 2016

Exclusive interview: Sir Martin Sorrell

WPP’s chief executive gives his take on the global economy, the shift to digital, short-termism, and the prospect of Google buying agencies.

One of the most prominent figures in the advertising industry, Sir Martin Sorrell calls 2016 a “maxi-quadrennial” year, meaning that it has a number of significant four-year events that typically boost investment in advertising and marketing. But despite the Rio Olympics, UEFA Euro Football championship and US presidential elections, the year has seen generally muted growth across many territoriesnot helped by a short-term mindset and focus on costs, on the client side. China’s slowing economy is affecting...

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