sir martin sorrell
S4 Capital picks up two US agencies
Performance agency Metric Theory will merge with MightyHive and integrated agency Decoded will merge with MediaMonks.
S4 Capital boosted by tech clients as organic growth surges 23%
Sir Martin Sorrell's business makes 55% of its money from tech, well ahead of any other sector.
Martin Sorrell: 'There's something about the unfairness of it that drives me'
S4 chief on bouncing back, what he would do with WPP and why Xi Jinping has the right philosophy.
Sorrell: Digital natives see PR as 'press releases and gin soaked lunches'
Sir Martin Sorrell also takes a swipe at Ogilvy's newly-hired CEO Andy Main.
Sorrell warns of homogenous purpose campaigns, says COVID-19 is 'burning platform' for digital acceleration
In a wide-ranging live session during Campaign Connect, the former boss of WPP spoke to the acceleration of digital and responded to the 'distressing' situation unfolding in the US.
Sorrell: COVID-19 will trigger 'Darwinian cull' of ad industry
In a wide-ranging interview, the S4 Capital chief discusses how COVID-19 presents an opportunity for some businesses, and a coup de grâce for others.
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