sir martin sorrell

Jan 5, 2021

S4 Capital picks up two US agencies

Performance agency Metric Theory will merge with MightyHive and integrated agency Decoded will merge with MediaMonks.

Nov 10, 2020

S4 Capital boosted by tech clients as organic growth surges 23%

Sir Martin Sorrell's business makes 55% of its money from tech, well ahead of any other sector.

Jul 7, 2020

Martin Sorrell: 'There's something about the unfairness of it that drives me'

S4 chief on bouncing back, what he would do with WPP and why Xi Jinping has the right philosophy.

Jun 30, 2020

Sorrell: Digital natives see PR as 'press releases and gin soaked lunches'

Sir Martin Sorrell also takes a swipe at Ogilvy's newly-hired CEO Andy Main.

Jun 2, 2020

Sorrell warns of homogenous purpose campaigns, says COVID-19 is 'burning platform' for digital acceleration

In a wide-ranging live session during Campaign Connect, the former boss of WPP spoke to the acceleration of digital and responded to the 'distressing' situation unfolding in the US.

Apr 28, 2020

Sorrell: COVID-19 will trigger 'Darwinian cull' of ad industry

In a wide-ranging interview, the S4 Capital chief discusses how COVID-19 presents an opportunity for some businesses, and a coup de grâce for others.