sir martin sorrell

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Martin Sorrell: 'There's something about the unfairness of it that drives me'

S4 chief on bouncing back, what he would do with WPP and why Xi Jinping has the right philosophy.

Jun 30, 2020

Sorrell: Digital natives see PR as 'press releases and gin soaked lunches'

Sir Martin Sorrell also takes a swipe at Ogilvy's newly-hired CEO Andy Main.

Jun 2, 2020

Sorrell warns of homogenous purpose campaigns, says COVID-19 is 'burning platform' for digital acceleration

In a wide-ranging live session during Campaign Connect, the former boss of WPP spoke to the acceleration of digital and responded to the 'distressing' situation unfolding in the US.

Apr 28, 2020

Sorrell: COVID-19 will trigger 'Darwinian cull' of ad industry

In a wide-ranging interview, the S4 Capital chief discusses how COVID-19 presents an opportunity for some businesses, and a coup de grâce for others.

Apr 23, 2020

Sorrell on Facebook's Reliance deal: 'Whilst everyone else is looking at their boots, they are looking at the sky'

The mammoth $5.7 billion investment at a time when most companies are cutting costs points to the flexibility of the tech sector, the head of S4 Capital told Campaign Asia-Pacific.

Nov 23, 2019

Sorrell: will target India's growth clients who want 'faster, better, cheaper'

The executive chairman of S4 Capital told Campaign India there's a good chance they'll be talking to WPP clients as well.