sir martin sorrell
Why the CMO role has not got easier
With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, brand strategy, CRM, social, PR and even HR.
S4 Capital reports 11.7% revenue drop for first quarter of 2024
Sir Martin Sorrell said that the group will continue to capitalise on AI positioning.
Mark Read: We haven’t been slow to simplify WPP, we’re dealing with Sorrell’s ‘30 years of inactivity’
WPP's CEO talks to Campaign after Q3 revenue decline.
S4 Capital shares plunge on new profit warning as staff costs spiral
Sir Martin Sorrell’s marketing group slices over £30m off EBITDA forecast and plans cost reductions.
The metaverse is a very sexy, but much-hyped area to be in: Martin Sorrell
Cannes Lions 2022: Christian Deuringer and Sorrell discussed client-agency relationships, technology, and the importance of insights.
Sir Martin Sorrell on India and China's creative potential
The founder and executive chairman of S4 Capital speaks about India's significance, how the market is similar to China, and why the West needs to take note of these countries
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