Ranjani Raghupathi
Sep 4, 2015

Engagement Meter: Top 5 social posts in personal-care category

The personal-care segment impressed us with innovative content and great social-media engagement. Read on to find out how Pampers, Clear and CloseUp made it to the list.

Engagement Meter: Top 5 social posts in personal-care category

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the personal-care segment for the period of 17 through 30 August.

1. L'Oreal Paris Philippines
Engagement Score: 1,000

L'Oreal captivated its community with a massive discount. The weekend exclusive 50 per cent off on the brand's range of Color Riche Le Rouge lipsticks gave the post over 24,000 Likes.

Enjoy 50% off on Color Riche Le Rouge satin finish lipsticks on this weekend only! Experience rich color and all-day moisture in 20 luxurious shades, only P200 from August 29-30 nationwide!

Posted by L'Oreal Paris Philippines on Thursday, 27 August 2015

2. Clear Malaysia
Engagement Score – 1,000

This post was about Clear Malaysia’s ongoing web series, Pelangi Cinta. Webisode 2 of the series shared as a video on Facebook got the brand over 16,000 Likes, while the videos on YouTube have over 180,000 views. The campaign seems to be innovative and captivates the viewer. Even I’m looking forward to see how the story proceeds!

Dua hati mula terpaut. Satu cinta mula berputik. Saksikan #PelangiCinta Webisod 2, khas dari #CLEARMalaysia.

Posted by CLEAR on Thursday, 27 August 2015

3. Nykaa India
Engagement Score – 1,000

Rakshabandhan is a celebration of the brother-sister bond. Nykaa, the online store for personal-care products, celebrated this with a sweet video. This tweet received over 100 Retweets and 200 Favorites.

4. CloseUp India
Engagement Score – 1,000

CloseUp has always been the brand that has stood for making people more confident thanks to good oral hygiene. Keeping up with this brand philosophy, this is a tweet where the brand made a contest out of the campaign. Followers were asked to say which option they’d pick and why, to win goodies.

5. Cream Silk Philippines
Engagement Score – 834

Cream Silk asked school girls to share a video if they wanted to bring the Cream Silk Hair Dare to their school. This image received over 500 Favorites and was one of the top 10 best performing images in the industry in Asia.


About the author

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.




Campaign Asia

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