More people at home did not equal greater engagement on the social media platform, according to the most recent Instagram Engagement Report from Mention and Hubspot.
In-store or community-based retail experiences may not correlate with short-term boosts in sales, but they build valuable long-term loyalty.
Streaming, KOL appearances and facial recognition can boost engagement for live brand events in China.
Facebook has taken corrective steps to punish brands trying to game its algorithm for ranking high in newsfeeds.
In the age of authenticity, live experiences play a critical role in brand engagement strategy.
Take advantage of the social platform's customisable filters and geolocation capabilities
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins