In-store or community-based retail experiences may not correlate with short-term boosts in sales, but they build valuable long-term loyalty.
Streaming, KOL appearances and facial recognition can boost engagement for live brand events in China.
Facebook has taken corrective steps to punish brands trying to game its algorithm for ranking high in newsfeeds.
In the age of authenticity, live experiences play a critical role in brand engagement strategy.
Take advantage of the social platform's customisable filters and geolocation capabilities
If advertisers are unhappy with social media, it's because they need to stop measuring engagement and start looking at business goals, advises Paul Phillips of Edelman Hong Kong.
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