engagement

Jun 17, 2020

Experiential engagement is worth it for future-focused brands

In-store or community-based retail experiences may not correlate with short-term boosts in sales, but they build valuable long-term loyalty.

Mar 1, 2018

Tapping China’s social giants for engaging events

Streaming, KOL appearances and facial recognition can boost engagement for live brand events in China.

Dec 20, 2017

Facebook to battle engagement baiting with demotions

Facebook has taken corrective steps to punish brands trying to game its algorithm for ranking high in newsfeeds.

Nov 27, 2017

Experience economy: How to harness the power of live events

In the age of authenticity, live experiences play a critical role in brand engagement strategy.

Nov 27, 2017

How to use Snapchat to engage audiences

Take advantage of the social platform's customisable filters and geolocation capabilities

Nov 22, 2017

Why marketers are disillusioned with social-media marketing

If advertisers are unhappy with social media, it's because they need to stop measuring engagement and start looking at business goals, advises Paul Phillips of Edelman Hong Kong.