closeup
Unilever oral-care brand asks couples to get married in the metaverse
Would you say ‘I do’ on the blockchain? Well, Closeup says you absolutely should through a new NFT campaign on Decentraland.
Try to resist these toothpaste love stories from the Philippines
THE WORK: 'Make your move' for CloseUp Philippines by MullenLowe Philippines.
Engagement Meter: Top 5 social posts in personal-care category
The personal-care segment impressed us with innovative content and great social-media engagement. Read on to find out how Pampers, Clear and CloseUp made it to the list.
Unilever selects Arcade to handle global digital duties for Closeup
SINGAPORE - Unilever has appointed Singapore-based agency Arcade as global digital agency of record for its oral care brand, Closeup, following a competitive pitch at the end of January.
Closeup inspires youth to express love on Valentine’s Day
HO CHI MINH - Lowe Vietnam has created a Valentine’s Day campaign for Closeup, Unilever’s teen toothpaste brand, aiming to inspire the youth of Vietnam to overcome their inhibitions and express their love.
Unilever brands take the lead in co-creation
ASIA PACIFIC - Consumer products giant Unilever has begun to use consumers as a source for insights and ideas for two of its top brands, Closeup and Pond's.
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