Benjamin Li
Sep 2, 2013

Draftfcb China boosts creative unit with Cannes winning Alvin Lim

SHANGHAI - Draftfcb China has hired Singaporean creative talent Alvin Lim as group creative director to work on the Mondeléz creative team and boost integrated marketing communications work for Oreo.

Alvin Lim
Alvin Lim

Lim replaces Tom Shum who left recently after joining the agency last year.

Lim (pictured), who came on board in late August, brings more than 12 years of regional and global creative work experience in 4A agencies. Most recently he was senior creative director at Ogilvy & Mather Hong Kong for Shangri-La globally and Prudential Asia-Pacific. His recent jobs included a stint with JWT Hong Kong. In June 2013, he won the first Cannes Lions Gold for Press for Ogilvy & Mather Group, Hong Kong.  

Pully Chau, chairman and CEO of Draftfcb Greater China, told Campaign Asia-Pacific that Lim’s appointment has come about because “multinational clients like Mondelez, P&G, Unilever and Coca-Cola have in the past two to three years not only sought campaigns to build up their businesses, but they are now having much higher expectations and want to win international industry awards."

Chau said this is the first time that Lim will be based in China, although his past work has included regional and global markets. “Size really matters, but creative talents are our most important assets, which we constantly have to focus on by upgrading the quality of our creative talents,” Chau said.

Lim has also played an essential role in the global and regional creative work for HSBC.

In addition, Lim has been a judge for Spikes Asia, Ad Stars and the New York Festival, and has won awards in many different shows including D&AD and Spikes Asia.

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