May 14, 2024

Oreo urges Chinese consumers to ‘stay playful’

In a nation known for over-work, over-studying and pressures to achieve, Oreo seeks to bring back China’s 5,000-year-old culture of play with its new ‘Art of ‘Play’ brand platform in collaboration with Publicis.

Apr 9, 2024

Oreo claims the hamburger menu as its own

The campaign reframes the popular website icon into a depiction of its classic cookie in a rewards campaign.

Aug 4, 2023

Inside Super Mario’s partnership with Oreo

The campaign team saw “strong parallels” between what both brands offer to their fans.

Jul 26, 2023

Oreo uses actor Farhan Akhtar's AI voice when words fail

Watch the film conceptualised by Leo Burnett India here

Feb 10, 2023

January 2023 advertiser of the month: Oreo X Blackpink

Data from YouGov BrandIndex shows the iconic sandwich cookie's pastel pink makeover lifted its awareness in Thailand, big time.

Jan 11, 2022

Batman helps reveal the dark side of Oreos

Saatchi & Saatchi campaign puts a dark twist on Oreo's latest collaboration with The Batman movie.