BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.
Car Inc, Ikea, Oreo, and iQiyi shoot through the ranks while Dumex is down in the dumps as it drops 159 spots.
The Jif Jaf brand is launched exclusively on Tmall for its debut in China.
The curious case of Singapore's affinity for big boxes that give stuff away.
Mondelez International is partnering with Buzzfeed as part of new branded content strategy after claiming interruptive advertising is "becoming irrelevant".
SHANGHAI - Anthony Ho has taken on the role of associate director, biscuits equity, Oreo, Asia Pacific at Mondelez International, effective immediately.
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