oreo
BlueFocus Digital: transform creativity into business reality
BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.
China's top 100 brands for 2018
Car Inc, Ikea, Oreo, and iQiyi shoot through the ranks while Dumex is down in the dumps as it drops 159 spots.
How Kraft Heinz will sell its new biscuit brand on Tmall only
The Jif Jaf brand is launched exclusively on Tmall for its debut in China.
Clawing for attention: Sampling machines tempt Singaporeans
The curious case of Singapore's affinity for big boxes that give stuff away.
Mondelez launches content deal with Buzzfeed within new marketing model
Mondelez International is partnering with Buzzfeed as part of new branded content strategy after claiming interruptive advertising is "becoming irrelevant".
Anthony Ho takes on APAC brand-equity role for Oreo at Mondelez
SHANGHAI - Anthony Ho has taken on the role of associate director, biscuits equity, Oreo, Asia Pacific at Mondelez International, effective immediately.
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