oreo

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China's top 100 brands for 2018
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Jun 18, 2018

China's top 100 brands for 2018

Car Inc, Ikea, Oreo, and iQiyi shoot through the ranks while Dumex is down in the dumps as it drops 159 spots.

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How Kraft Heinz will sell its new biscuit brand on Tmall only
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Apr 30, 2018

How Kraft Heinz will sell its new biscuit brand on Tmall only

The Jif Jaf brand is launched exclusively on Tmall for its debut in China.

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Clawing for attention: Sampling machines tempt Singaporeans
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Aug 15, 2017

Clawing for attention: Sampling machines tempt Singaporeans

The curious case of Singapore's affinity for big boxes that give stuff away.

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Mondelez launches content deal with Buzzfeed within new marketing model
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Jun 1, 2016

Mondelez launches content deal with Buzzfeed within new marketing model

Mondelez International is partnering with Buzzfeed as part of new branded content strategy after claiming interruptive advertising is "becoming irrelevant".

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Anthony Ho takes on APAC brand-equity role for Oreo at Mondelez
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Feb 3, 2016

Anthony Ho takes on APAC brand-equity role for Oreo at Mondelez

SHANGHAI - Anthony Ho has taken on the role of associate director, biscuits equity, Oreo, Asia Pacific at Mondelez International, effective immediately.

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