Surekha Ragavan
Sep 9, 2019

Dishwashing brand transforms Sydney pool into giant kitchen sink

The activation for dishwashing brand Finish was part of an integrated campaign about water scarcity, involving DEC PR and Havas.

Finish, a dishwashing brand under RB Hygiene Home, launched a campaign last week beginning with an activation at Sydney’s iconic Bondi Icebergs Pool to raise awareness about water scarcity and smarter water use at home. The pool was transformed into the country’s largest kitchen sink, complete with a make-believe giant faucet.

The activation is part of an integrated marketing campaign across multiple touchpoints including TV, PR, social media, influencer marketing and point-of-sale. The...

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