Finish, a dishwashing brand under RB Hygiene Home, launched a campaign last week beginning with an activation at Sydney’s iconic Bondi Icebergs Pool to raise awareness about water scarcity and smarter water use at home. The pool was transformed into the country’s largest kitchen sink, complete with a make-believe giant faucet.
The activation is part of an integrated marketing campaign across multiple touchpoints including TV, PR, social media, influencer marketing and point-of-sale. The...
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