David Blecken
Jan 18, 2018

Dentsu and Line back Folio, a service for novice investors in Japan

Companies see a growing appetite for investment in a country famous for cautious saving.

Dentsu and Line back Folio, a service for novice investors in Japan

Dentsu Ventures, the advertising giant’s investment arm, has invested in Folio, an online security brokerage that enables individuals to make small and theme-based investments.

Folio has been operating a beta service since November 2017. Its proposition is to break down the barriers to investing, which can be daunting to the inexperienced. As well as theme-based investing, it puts emphasis on UI and UX to simplify the process.

Users of Folio are required to invest a minimum of 100,000 yen in a particular theme. These can range from VR, esports and drones to ‘young women’s trends’, according to Dentsu. Each one comprises 10 companies Folio defines as promising.

Dentsu will support the company’s marketing efforts and believes it has strong potential to grow as Japan’s famously cautious savers start to look for ways to grow their money.

So does Line. The messaging app has signed a capital and business alliance with Folio that will put the brokerage service in front of its 71 million users. It is not yet clear how the two companies will work together, but the move on Line’s part represents its efforts to become a centralised portal for a wide range of activities.

Folio was founded in 2015 by Shinichiro Kai, a former Goldman Sachs trader.

Campaign Japan

Related Articles

Just Published

5 hours ago

10 things agencies can do to end long hours

The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.

5 hours ago

Five of the best ads from Campaign's Global ...

From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.

6 hours ago

DDB reveals global 'Unexpected Works' repositioning

The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.

6 hours ago

Cannes Lions 2021: Microsoft wins Creative Marketer ...

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time