David Blecken
Jan 18, 2018

Dentsu and Line back Folio, a service for novice investors in Japan

Companies see a growing appetite for investment in a country famous for cautious saving.

Dentsu and Line back Folio, a service for novice investors in Japan

Dentsu Ventures, the advertising giant’s investment arm, has invested in Folio, an online security brokerage that enables individuals to make small and theme-based investments.

Folio has been operating a beta service since November 2017. Its proposition is to break down the barriers to investing, which can be daunting to the inexperienced. As well as theme-based investing, it puts emphasis on UI and UX to simplify the process.

Users of Folio are required to invest a minimum of 100,000 yen in a particular theme. These can range from VR, esports and drones to ‘young women’s trends’, according to Dentsu. Each one comprises 10 companies Folio defines as promising.

Dentsu will support the company’s marketing efforts and believes it has strong potential to grow as Japan’s famously cautious savers start to look for ways to grow their money.

So does Line. The messaging app has signed a capital and business alliance with Folio that will put the brokerage service in front of its 71 million users. It is not yet clear how the two companies will work together, but the move on Line’s part represents its efforts to become a centralised portal for a wide range of activities.

Folio was founded in 2015 by Shinichiro Kai, a former Goldman Sachs trader.

Source:
Campaign Japan

Related Articles

Just Published

5 hours ago

Accenture acquires CreativeDrive

The deal will help clients “reinvent content creation,” Accenture said.

5 hours ago

Airbnb offers movie fans chance to stay in the last ...

The 1990s-themed stay will be available only to people who live near the store in the US state of Oregon. The price: US$4 per night, same as a VHS rental.

6 hours ago

Is Topshop’s failure in China a fast-fashion problem?

COVID-19 has already hurt many brands, and now it’s British fashion label Topshop’s turn. Does its failure mean fast fashion is finished in China?

18 hours ago

DAN's results drag Dentsu numbers down, Asia the ...

Quarterly revenue falls 18% and operating profit plunges 39.2%, although the company says cost cuts announced in December have begun to have an impact.