David Blecken
Jan 18, 2018

Dentsu and Line back Folio, a service for novice investors in Japan

Companies see a growing appetite for investment in a country famous for cautious saving.

Dentsu Ventures, the advertising giant’s investment arm, has invested in Folio, an online security brokerage that enables individuals to make small and theme-based investments.

Folio has been operating a beta service since November 2017. Its proposition is to break down the barriers to investing, which can be daunting to the inexperienced. As well as theme-based investing, it puts emphasis on UI and UX to simplify the process.

Users of Folio are required...

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