financial services
Mastercard appoints Julie Nestor as chief marketer in Asia Pacific
She succeeds Rustom Dastoor, who now leads the payment brand's North America marketing and communications from New York.
Global forecast: The banking revolution
In an increasingly virtual sector, banks are grasping the importance of digital engagement. This special report, for Campaign members only, examines the trend with data and insights from Campaign's global network.
Admango sees early signs of adspend recovery in Hong Kong
The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.
Duopoly expands dominance within Asia as Vodafone, Reliance Jio lose ground
ASIA's TOP 1000 BRANDS: Telecommunications providers experienced widespread disruption this year, while tech behemoths Facebook and Google expanded their stronghold in the Asia-Pacific region.
Financial-services churn: APAC bank and insurance brands see significant shifts
ASIA's TOP 1000 BRANDS: Standard Chartered clambers back into the top 10 banks after a 2019 freefall, while in insurance, Allianz tumbles from fifth place in 2019 to 63rd this year.
COVID actions pay off in favourability for banks
Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.
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