The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.
DBS marketer Karen Ngui on the brand’s new regional campaign, pushing ‘startup values’, and prioritising presence marketing.
She succeeds Rustom Dastoor, who now leads the payment brand's North America marketing and communications from New York.
The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.
ASIA's TOP 1000 BRANDS: Telecommunications providers experienced widespread disruption this year, while tech behemoths Facebook and Google expanded their stronghold in the Asia-Pacific region.
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