financial services

Oct 5, 2022

Behind the 'overly successful' launch of Trust Bank in Singapore

The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.

Jul 7, 2022

Why DBS wants to be seen as a tech startup rather than a bank

DBS marketer Karen Ngui on the brand’s new regional campaign, pushing ‘startup values’, and prioritising presence marketing.

Apr 7, 2022

Mastercard appoints Julie Nestor as chief marketer in Asia Pacific

She succeeds Rustom Dastoor, who now leads the payment brand's North America marketing and communications from New York.

May 26, 2021

Global forecast: The banking revolution

In an increasingly virtual sector, banks are grasping the importance of digital engagement. This special report, for Campaign members only, examines the trend with data and insights from Campaign's global network.

Feb 1, 2021

Admango sees early signs of adspend recovery in Hong Kong

The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.

Jul 17, 2020

Duopoly expands dominance within Asia as Vodafone, Reliance Jio lose ground

ASIA's TOP 1000 BRANDS: Telecommunications providers experienced widespread disruption this year, while tech behemoths Facebook and Google expanded their stronghold in the Asia-Pacific region.