The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.
ASIA's TOP 1000 BRANDS: Telecommunications providers experienced widespread disruption this year, while tech behemoths Facebook and Google expanded their stronghold in the Asia-Pacific region.
ASIA's TOP 1000 BRANDS: Standard Chartered clambers back into the top 10 banks after a 2019 freefall, while in insurance, Allianz tumbles from fifth place in 2019 to 63rd this year.
Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.
A volatile banking category sees Standard Chartered's brand ranking plummet, while AIA elbows out Prudential to steal top insurance brand.
A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.
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