David Blecken
Feb 28, 2018

Private investing could be about to get a makeover in Japan

A new investment service called Folio is banking on good design and human language to win over an extremely cautious market. Will others follow?

Shinichiro Kai

Investing is not something the average Japanese person is comfortable with. For many, the bubble still looms as a cautionary tale against anything that could be construed as a risk. By one estimate, more than US$8.6 trillion sits in private bank accounts, doing nothing. Yet as society ages and people realise that the national pension system is unlikely to sustain anything approaching a comfortable lifestyle, change could be in the air.

Dentsu thinks so....

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