The Advertising Standards Council of India (ASCI) aims to rule out the use of minors in these ads or the use of the word 'currency' among new guidelines applicable from April 1st, 2022.
Flush with funding, companies in the fintech space are more experimental, and shops need to be more agile to keep pace, says Thunes CMO Irina Chuchkina.
She joins from another fintech player, Rapyd, and has had stints with Grab and Visa previously.
TOP OF THE CHARTS: The number of daily active users across all digital banking, fintech, P2P lending, insurance and crypto platforms jumped by a sizeable 54.9% during the first four months of 2021, according to MoEngage.
Fintech ventures are looking to inject new life into the industry by taking a page out of the e-commerce playbook. Not everything applies, but many lessons do, according to the CMO of Singlife.
The ex-creative whose exit manifesto caused a stir two years ago is back to explain the ups and downs of life outside the industry.
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