Tech Support
Apr 29, 2016

Dear Tech Support: How much are my 'likes' worth?

In the first of a regular column, Campaign's resident tech guru answers your pressing questions on all aspects of digital marketing. In association with Xaxis.

Dear Tech Support,

My agency and social media team keep dodging me whenever I ask them how much a Facebook Like or an Instagram follower is worth in monetary terms. I’ve got a report to the CFO to submit, and I need to have something.

Help

Desperate Marketer


Dear Desperate Marketer,

Way back in 2010, in the early days of all this,...

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