Dec 13, 2020

Why mega-famous creators don’t define influencer marketing

Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.

Nov 26, 2019

Why more regulation on social media offers opportunities for brands

Brands should stay ahead of the curve because, make no mistake, regulation is coming.

Sep 3, 2019

Facebook considers hiding 'likes' in similar move to Instagram

Facebook: 'likes' might be disappearing

Jul 19, 2019

Instagram ditches 'likes': Pros and cons for influencers

Digital marketers welcome the move, but say it won't make waves in the industry.

Apr 29, 2016

Dear Tech Support: How much are my 'likes' worth?

In the first of a regular column, Campaign's resident tech guru answers your pressing questions on all aspects of digital marketing. In association with Xaxis.