Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.
Brands should stay ahead of the curve because, make no mistake, regulation is coming.
Facebook: 'likes' might be disappearing
Digital marketers welcome the move, but say it won't make waves in the industry.
In the first of a regular column, Campaign's resident tech guru answers your pressing questions on all aspects of digital marketing. In association with Xaxis.
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