With people facing hardships in their lives, there's little desire for having perfection rubbed in our noses on social media.
The rise of more discreet, intimate spaces offers an opportunity to talk to people where they're more emotionally engaged and open.
Brands should stay ahead of the curve because, make no mistake, regulation is coming.
The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see.
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