Faaez Samadi
Jul 19, 2019

Instagram ditches 'likes': Pros and cons for influencers

Digital marketers welcome the move, but say it won't make waves in the industry.

Instagram’s announcement yesterday that it is trialling removing likes’ from being publicly visible has caused a stir among the influencer marketing community. Facebook said its aim is to remove the pressure that likes can place on Instagram users regarding their posts, which is a reaction to the greater debate around social media and its contribution to mental health issues.

However, influencers on the platforms have had a mixed response, with many claiming it will hinder...

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