xaxis
How Asian marketers can cope with ever-evolving threats to brand safety
Advertisers should frequently update exclusion lists, monitor ad campaigns placed on user-generated content platforms, and frequently revise keyword block lists, says the author
40 Under 40 2021: Lisa Guo, Xaxis
With her insightful understanding of the Chinese digital ecosystem, strong management skills and innovative mindset, Guo is adept at leveraging vast resources to the benefit of her clients and team.
Women to Watch 2021: Colleen Ngo, Xaxis APAC
Ngo sits at the forefront of the adtech disruptors in the industry, leading big opportunities such as driving traditional to programmatic shifts, and thriving in a cookieless world.
Why a cookieless world will be the dawn of data-led creativity
While much has been made of the cookie’s demise, marketers now have an opportunity to truly bring together creativity with data and technology without over-relying on just automatic re-targeting, writes Deepika Nikhilender, SVP Xaxis Asia Pacific.
Campaign Crash Course: What is supply path optimisation?
Supply path optimisation promises to fix programmatic's transparency issues, as well as reduce the adtech tax and protect against fraud. It's a promising development that is gaining traction in Asia-Pacific, but how does it work?
Greater precision and effectiveness with AI
SPIKES ASIA X CAMPAIGN: Embark on a journey to discover and push the boundaries of alternative applications of AI in connecting the trinity of the brand, the media and the creative to propel marketing effectiveness.
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