xaxis
What are the top 5 trends reshaping DOOH in Asia?
DOOH media is rapidly evolving as it becomes an industry standard, says Divya Acharya, APAC, director of products and solutions, Xaxis
Why brands need to take an omnichannel approach to marketing
Deepika Nikhilender on how evolving TV viewing habits affects advertisers, media buyers, broadcasters and publishers.
Obsession with hypertargeting means brands are becoming ‘culturally invisible’, says MediaCom
Striking the right balance between narrow targeting and broad brand-building, between inhousing and outsourcing, and between generalist and specialist is still puzzling brands.
What budding entrepreneurs can learn from Bollywood’s Pad Man
A businessman is someone who wants to make billions, an entrepreneur and innovator is someone who wants to help billions.
Six advertising trends to watch out for in 2019
The latest advertising trends to help you stay ahead of the pack.
How AI is working in practice for marketers
Xaxis hosted a panel discussion on AI's role in marketing at Cannes Lions 2018.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
6 Agency of the Year Awards 2019
