Advertisers should frequently update exclusion lists, monitor ad campaigns placed on user-generated content platforms, and frequently revise keyword block lists, says the author
With her insightful understanding of the Chinese digital ecosystem, strong management skills and innovative mindset, Guo is adept at leveraging vast resources to the benefit of her clients and team.
Ngo sits at the forefront of the adtech disruptors in the industry, leading big opportunities such as driving traditional to programmatic shifts, and thriving in a cookieless world.
While much has been made of the cookie’s demise, marketers now have an opportunity to truly bring together creativity with data and technology without over-relying on just automatic re-targeting, writes Deepika Nikhilender, SVP Xaxis Asia Pacific.
Supply path optimisation promises to fix programmatic's transparency issues, as well as reduce the adtech tax and protect against fraud. It's a promising development that is gaining traction in Asia-Pacific, but how does it work?
SPIKES ASIA X CAMPAIGN: Embark on a journey to discover and push the boundaries of alternative applications of AI in connecting the trinity of the brand, the media and the creative to propel marketing effectiveness.
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