xaxis

Jun 15, 2020

Xaxis launches creative hub to 'push envelope' on new digital ad formats

CEO says creative and media 'will and should' be brought back together.

Aug 2, 2019

Obsession with hypertargeting means brands are becoming ‘culturally invisible’, says MediaCom

Striking the right balance between narrow targeting and broad brand-building, between inhousing and outsourcing, and between generalist and specialist is still puzzling brands.