Gurjit Degun
Jun 19, 2019

David Droga: This is not the 'doomsday' of advertising

Sale of Droga5 to Accenture will help it stay relevant, founder says.

Droga: Sold Droga5 to Accenture earlier this year

David Droga has said that the sale of his agency to Accenture Interactive two months ago will help Droga5 stay relevant as brands focus on the entire consumer relationship.

During a session at Cannes Lions 2019 Tuesday, alongside Brian Whipple, global chief executive of Accenture Interactive, Droga explained that it is not only advertising but the whole consumer experience that matters to brands.

If I create desire for a brand and then...

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