This will involve more strategic acquisitions in future-facing businesses, more studios and organic growth, the CEO and creative leader says.
Droga5 founder takes over as Brian Whipple retires.
David Droga, Jean Lin, Lorraine Twohill, Mark Read and Steve Stoute discuss how will these crises affect the advertising and marketing industry
The cheeky independent Terri & Sandy hired a plane to fly over Cannes trailing a banner that read "FREE DROGA" and launched a GoFundMe to help Droga5 buy itself back.
Sale of Droga5 to Accenture will help it stay relevant, founder says.
The acquisition puts a renewed emphasis on creativity in marketing, industry experts say.
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