Dentsu Aegis Network has promoted Haresh Nayak to become president of Posterscope Asia-Pacific effective immediately, adding to his current role as managing director of Postercope India. He fills the vacated role of APAC leader left by Sean O'Brien when he exited DAN more than a year ago.
Based in Mumbai, Nayak will report jointly to DAN's APAC chief Ashish Bhasin and Posterscope's global president Stephen Whyte.
Nayak first joined Posterscope India from IPG in 2008 to be the new general manager in charge of launching the brand in the market, but subsequently grew the business to launch four additional brands – Brandscope, Hyperspace, PSI and Ambient OOH, under Posterscope Group India. The location-based out-of-home marketing agency has 125 people across 18 offices in India servicing over 80 clients.
In his expanded regional role, Nayak will focus on client needs, growth opportunities and optimising operations, which will include bringing more automation, intelligence and accountability into the business.
"I look forward to bringing future ready solutions that will bring in intelligence, accountability and ROI to our client’s business across Asia Pacific," Nayak said in a release. "Asia-Pacific is the key region for Dentsu Aegis Network and from an OOH industry point of view the biggest potential market."
On the appointment, DAN APAC CEO Ashish Bhasin said: “In the two decades that I’ve worked personally with [Nayak], he has proven himself to possess strong business acumen and extensive management experience. He is one of the most hardworking and committed leaders I know and is well-placed to lead Posterscope Asia Pacific."